Nigerian TikToker 'Bus Aunty' features in UK Prime Minister's campaign for £2 bus fare cap

New UK Prime Minister features Bus Aunty in new transport campaign

Nigerian-born TikTok creator Bemi Orojuogun, widely known online as "Bus Aunty," has appeared alongside British Prime Minister Andy Burnham in a campaign promoting a new transport policy aimed at making bus travel more affordable across England.

The campaign accompanies the UK government's announcement that single bus fares across England, outside London, will be capped at £2 from 1 January 2027 until the end of the year, as part of efforts to ease the cost of living.

In a video released by the Prime Minister, Burnham adopted the light-hearted style that has made Bus Aunty a social media sensation, using the familiar format to introduce the policy to the public.

Standing beside a passing bus while holding his phone, Burnham reflected on criticism he had previously received over proposals to lower bus fares.

New UK Prime Minister features Bus Aunty in new transport campaign

"For too long, people said it is not possible to reduce bus fares. Well, we showed everybody in Greater Manchester that it is possible. And today, I am taking the £2 fare cap national."

He then invited Orojuogun into the video, describing her as the ideal person to help launch the initiative.

Playing along with the skit, the content creator joked:

New UK Prime Minister features Bus Aunty in new transport campaign

"Oh, Prime Minister, you're stealing my job!"

Burnham responded by saying the policy had been "endorsed by Bus Aunty herself," prompting Orojuogun to applaud the initiative.

"It's a fantastic idea. Thank you so much, Prime Minister."

New UK Prime Minister features Bus Aunty in new transport campaign

The new fare cap will apply to most bus services across England, excluding London, where fares are regulated under a separate transport system. It replaces the current £3 maximum single fare, with the government saying the move is designed to reduce transport costs and provide financial relief for millions of commuters.

Orojuogun's appearance in the campaign marks another milestone for the Nigerian-born influencer, whose humorous transport-themed videos have earned her a large following on TikTok and other social media platforms. Her collaboration with the British Prime Minister also highlights the growing influence of digital creators in shaping public communication and promoting government policies.