Instagram introduces Snapchat-like feature

Facebook-owned social media platform, Instagram is launching a new feature that allow users send disappearing photos and videos to followers, similar to that of rival social media app Snapchat, the company announced on Monday.

The new features which will allow the disappearing of video once opened and viewed will rival similar photo and video sharing app, Snapchat.

"Live video on Instagram Stories helps you connect with your friends and followers right now. When you're done, your live story disappears from the app so you can feel more comfortable sharing anything, anytime," the social app said in blog post.

The new Instagram feature will enable users to be able to send expiring content to individual friends as well as groups through a direct message, with a new paper aeroplane icon added to the app as an inbox for this content.

The photo or video will disappear from the recipient’s inbox after he or she has viewed it. Senders will also be able to see whether or not the recipient has taken a screenshot of a video or replayed one.

Instagram users will only be able to send temporary photos and videos to their followers. 

The new feature will made available worldwide on Monday.